
FAROUK Royal Treatment by CHI White Truffle and Pearl sulfate
and paraben free system offers the philosophy of balance and harmony by creating and
maintaining healthy, beautiful hair. Like skin, hair is also prone to the effects of time, sun,
wind, and thermal damages.
FAROUK Royal Treatment by CHI Hair Defense System offers
4 simple steps for perfect hair – Cleanse, Nurture, Achieve, & Complete.
The History and Benefits of
White Truffle and Pearl
White Truffle is one of the rarest ingredients in the world. Coveted
by the nobility of ancient civilizations since 450 A.D., the rich, aromatic nature
of the white truffle deemed it a luxury product and sign of wealth among early
Mediterranean cultures. Ounce for ounce, more expensive than platinum, the
white truffle became a sign of prestige and decadence among the European noble
courts and still remains one of earth’s rarest commodities.
Farouk’s scientific team has researched and determined the numerous therapeutic
benefits of the precious white truffle for hair care. White truffle is one of the
planet’s richest sources of Vitamin B, also known as “the beautifiers,” which are
critical for the stimulation of proteins and amino acids that are vital to promote
healthy, beautiful hair. “The beautifiers” are a precursor to stronger keratin
production, enhance the strength of hair, condition without buildup, help reduce
split ends and protect the hair against brittleness and breakage.
Pearls with natural UV filters are believed to have an amazing effect on
hair and skin. Regarding women’s health and beauty, empresses discovered this
amazing effect when they used the pearl powder on their hair and skin 4,000 years
ago. The secret pearl formula was passed on from generation to generation by
doctors who treated the women of the emperor’s courts.
Pearl has a unique combination of 22 amino acids along with moisturizers,
proteins, Vitamin B and polysaccharides. These polysaccharides strengthen and
hold moisture three times longer in the hair. It contains natural substances and
minerals which, when applied topically to hair, provide the benefit of keeping the
cuticle tight and smooth offering incredible shine. Pearl also slows down the aging
of the hair and controls the color pigment. |